About Wendy

Wendy leads the product and user experience direction of Wizeline’s product intelligence solutions. She believes in an outside-in, user-first approach for Wizeline’s product design and development process. Prior to Wizeline, Wendy led the distributed UX teams at Ooyala, a video technology company, and at AppNexus, a leading advertising technology company. As one of Ooyala's early employees, Wendy built a UX team of seven designers and researchers and executed a user-centric product development process. Wendy studied Cognitive Science at the University of California, San Diego.

UX Talks

UX Talks are my speciality!

Here are some of the talks I've given in the past:

ITESO, Institute of Technology

October 2014 | Presented "Lean UX: How to Design like a Startup" at ITESO in Guadalajara, Mexico to design and engineering students.


October 2014 | Gave a talk, "Guiding Principles of Lean UX" to over 150 engineers, designers and entrepreneurs from the Guadalajara, Mexico tech scene.

Vitamin T Digital Rendezvous

May 2014 | Presented "10 Things About Human Psychology that UX Designers Should Remember"


March 2014 | Gave a talk on "UX as a Strategy" to Guadalajara, Mexico's tech scene. Over 150 people from tech groups promoted by Wizeline, StartupGDL, and Google Developer Group GDL.

Tech In Motion UX Meetup

March 2013 | This event was organized in conjunction with The Silicon Valley User Experience LinkedIn Group which was founded to bring together and strengthen the User Experience community within Silicon Valley. I gave a talk on Making UX Matter To Your Company.

Human Factors & Ergonomics Society

September 2012 | Led tour of Ooyala and gave a talk, "What Is UX? And Why Work At A Startup?" to San Jose State University Masters candidates in the Human Factors program.

Cognitive Science Conference

April 2012 | Keynote speaker at the UC San Diego's 7th Annual Cognitive Science Conference entitled "My Life as a Startup" to an audience of 150 Cognitive Science students and graduates.

Parson's New School of Design

September 2010 | Guest speaker giving a talk entitled "Making a Living With Design" to a design class at Parson's New School of Design in New York, New York.

Women in Engineering Speaker Series

April 2010 | Guest speaker at Stanford's Women in Engineering Speaker Series, discussing life as a woman in industry and life in a start-up.

Society of Women Engineers

October 2011 | Guest speaker at UC San Diego's Society of Women Engineers, discussing life as a woman in industry and life in a start-up.


Wizeline, Director of Product and User Experience

As a founding employee of Wizeline, Wendy holds the role of Director of Product and User Experience.


Wendy led a distributed UX team in San Francisco, NYC, and Portland during her time at AppNexus.


Wendy built and led the UX team at Ooyala - began as the only designer and hired & led a team of 7 UX designers and researchers.