About Wendy

As a founding member of Wizeline, Wendy leads the product strategy, vision and user-centric design direction of Wizeline’s product management and bots platforms. She built Wizeline's world-class UX design team and manages worldwide operations. In addition to managing product and UX, Wendy is the champion and creator of Wizeline Academy programs. Her particular focus is on UX Academy, an endeavor to build a UX community and mature the UX skillset in Mexico through a 6 week intensive course.

UX Talks

Product & UX Talks are my passion!

Here are some of the talks I've given in the past:

Design & Innovation Week, Mexico

November 2016 | Featured as a speaker for Design & Innovation Week at MIND Mexico in Guadalajara. Gave a talk on Innovating a UX Culture.

Women in Product, San Francisco, CA

September 2016 | Featured as a speaker at a Women in Product event, "10 User Psychology Tips for Product Managers".

Product School, San Francisco

September 2016 | Featured as a speaker for Product School's PM Workshops: "Why are you roadmapping? And how to be the best product manager ever."

Society of Women Engineers

June 2016 | Featured as a speaker in the Executive Speaker Series Spoke for San Diego Professional Section of the Society of Women Engineers.

ITESO, Institute of Technology

October 2014 | Presented "Lean UX: How to Design like a Startup" at ITESO in Guadalajara, Mexico to design and engineering students.


October 2014 | Gave a talk, "Guiding Principles of Lean UX" to over 150 engineers, designers and entrepreneurs from the Guadalajara, Mexico tech scene.

Vitamin T Digital Rendezvous

May 2014 | Presented "10 Things About Human Psychology that UX Designers Should Remember"


March 2014 | Gave a talk on "UX as a Strategy" to Guadalajara, Mexico's tech scene. Over 150 people from tech groups promoted by Wizeline, StartupGDL, and Google Developer Group GDL.

Tech In Motion UX Meetup

March 2013 | This event was organized in conjunction with The Silicon Valley User Experience LinkedIn Group which was founded to bring together and strengthen the User Experience community within Silicon Valley. I gave a talk on Making UX Matter To Your Company.

Human Factors & Ergonomics Society

September 2012 | Led tour of Ooyala and gave a talk, "What Is UX? And Why Work At A Startup?" to San Jose State University Masters candidates in the Human Factors program.

Cognitive Science Conference

April 2012 | Keynote speaker at the UC San Diego's 7th Annual Cognitive Science Conference entitled "My Life as a Startup" to an audience of 150 Cognitive Science students and graduates.

Parson's New School of Design

September 2010 | Guest speaker giving a talk entitled "Making a Living With Design" to a design class at Parson's New School of Design in New York, New York.

Women in Engineering Speaker Series

April 2010 | Guest speaker at Stanford's Women in Engineering Speaker Series, discussing life as a woman in industry and life in a start-up.

Society of Women Engineers

October 2011 | Guest speaker at UC San Diego's Society of Women Engineers, discussing life as a woman in industry and life in a start-up.


Wizeline, Director of Product and User Experience

As a founding employee of Wizeline, Wendy holds the role of Director of Product and User Experience.


Wendy led a distributed UX team in San Francisco, NYC, and Portland during her time at AppNexus.


Wendy built and led the UX team at Ooyala - began as the only designer and hired & led a team of 7 UX designers and researchers.