About Wendy

Wendy leads the product and user experience direction of Wizeline’s product intelligence solutions. She believes in an outside-in, user-first approach for Wizeline’s product design and development process. Prior to Wizeline, Wendy led the distributed UX teams at Ooyala, a video technology company, and at AppNexus, a leading advertising technology company. As one of Ooyala's early employees, Wendy built a UX team of seven designers and researchers and executed a user-centric product development process. Wendy studied Cognitive Science at the University of California, San Diego.

UX Talks

Product & UX Talks are my passion!

Here are some of the talks I've given in the past:

Product School, San Francisco

September 2016 | Featured as a speaker for Product School's PM Workshops: "Why are you roadmapping? And how to be the best product manager ever."

Society of Women Engineers

June 2016 | Featured as a speaker in the Executive Speaker Series Spoke for San Diego Professional Section of the Society of Women Engineers.

ITESO, Institute of Technology

October 2014 | Presented "Lean UX: How to Design like a Startup" at ITESO in Guadalajara, Mexico to design and engineering students.


October 2014 | Gave a talk, "Guiding Principles of Lean UX" to over 150 engineers, designers and entrepreneurs from the Guadalajara, Mexico tech scene.

Vitamin T Digital Rendezvous

May 2014 | Presented "10 Things About Human Psychology that UX Designers Should Remember"


March 2014 | Gave a talk on "UX as a Strategy" to Guadalajara, Mexico's tech scene. Over 150 people from tech groups promoted by Wizeline, StartupGDL, and Google Developer Group GDL.

Tech In Motion UX Meetup

March 2013 | This event was organized in conjunction with The Silicon Valley User Experience LinkedIn Group which was founded to bring together and strengthen the User Experience community within Silicon Valley. I gave a talk on Making UX Matter To Your Company.

Human Factors & Ergonomics Society

September 2012 | Led tour of Ooyala and gave a talk, "What Is UX? And Why Work At A Startup?" to San Jose State University Masters candidates in the Human Factors program.

Cognitive Science Conference

April 2012 | Keynote speaker at the UC San Diego's 7th Annual Cognitive Science Conference entitled "My Life as a Startup" to an audience of 150 Cognitive Science students and graduates.

Parson's New School of Design

September 2010 | Guest speaker giving a talk entitled "Making a Living With Design" to a design class at Parson's New School of Design in New York, New York.

Women in Engineering Speaker Series

April 2010 | Guest speaker at Stanford's Women in Engineering Speaker Series, discussing life as a woman in industry and life in a start-up.

Society of Women Engineers

October 2011 | Guest speaker at UC San Diego's Society of Women Engineers, discussing life as a woman in industry and life in a start-up.


Wizeline, Director of Product and User Experience

As a founding employee of Wizeline, Wendy holds the role of Director of Product and User Experience.


Wendy led a distributed UX team in San Francisco, NYC, and Portland during her time at AppNexus.


Wendy built and led the UX team at Ooyala - began as the only designer and hired & led a team of 7 UX designers and researchers.